On 5 September Martin Thunman, 42, joined Adra Match as its new group CEO and manager for Sweden. His background is in international sales and growth, including with technology company PacketFront, where he was CEO and co-founder.

- Adra Match offers fantastic products and solutions that really simplify the lives of our customers. I see it as our responsibility to inform about this and I will be putting a lot of emphasis on marketing and sales, says Martin Thunman.

Adra Match offers software for automatic reconciliation of accounts or other data. Reconciliation of accounts is an area where many companies spend several days doing the job manually every month. With Adra Match’s solutions, the job only takes a few hours.

- It’s about simplifying things for thousands of people in these companies’ accounts departments. Reconciling accounts is something all companies have to wrestle with every month. With Adra Match’s system, the job is easier, faster and more secure.

When Martin Thunman took over as group CEO and manager for Sweden, the main challenge was to succeed with sales and marketing.

- Martin has a profile that is a perfect fit for the phase that Adra Match is entering right now, says Tom Nyman, Chairman of Adra Match. The objective is continued strong sales growth for many years to come and Martin’s experience in sales and marketing was the decisive reason for choosing him, concludes Tom Nyman.

Martin Thunman was CEO and one of the founders of technical company PacketFront, which grew strongly during his time as Managing Director. The Lund University graduate also had a successful sales carer at Cisco Systems. For the last three years he has run his own consultancy business aimed at international sales and marketing.

In Adra Match, Martin Thurman sees a company with fantastic solutions, a long-term product strategy and satisfied customers. The company is also growing strongly in growth markets. In Sweden, sales have increased by 52 per cent since 2008.

Our customers include 38 of the 100 biggest companies in Sweden. We are completely dominant in some industries and the response from our customers is fantastic. This company has great international potential. We just need to get better at being visible and telling companies and organisations on the market all the good things we can do for them.

For more information, contact:

Martin Thunman, Group CEO and Manager for Sweden, Adra Match
Tel: 073 383 96 11
martin.thunman@adramatch.com

Tom Nyman, Chairman, Adra Match
Partner Pod Venture Partners
Tel:  070-747 25 19
tom.nyman@podventurepartners.com